I was recently fortunate enough to attend an event that was part concert, part motivational rally. You can’t buy a ticket to this event. You have to earn it (or be a member of the press).
That event is We Day.
What is We Day? Their website says it best.
Youth coming together to make the world a better place is the global movement of our time–We Day is this movement.
An annual series of stadium-sized events, We Day brings together world-renowned speakers and performers–from Malala Yousafzai and Martin Sheen to Demi Lovato–with tens of thousands of youth to kick-start a year of action through We Act. You can’t buy a ticket to We Day–you earn it by taking on one local and one global action.
More than a one-day event, We Day is connected to the year-long We Act program, which offers educational resources and campaigns to help young people turn the day’s inspiration into sustained action. We Day and We Act are cause inclusive, empowering young people to find their passion and create the change they want to see. By taking action on one local and one global cause, students are equipped with the tools to succeed academically, in the workplace and as active citizens.
Together, We Day and We Act are a blueprint for helping the next generation of global citizens.
With Microsoft as a major sponsor and founded by brothers Craig and Marc Kielburger, We Day has evolved over time, starting with a program called Free the Children and turning into a movement with many thousands of participants who work hard to bring good to others. The website is filled with case studies, school group profiles, and plenty of data about participation and how much difference the kids have made.
Seattle’s 2015 We Day event was magnificent. Filled with alternating music groups and motivational speakers, and sprinkled with other people who are popular with today’s youth, the 16,000 students at the event were entertained for hours. Coming from all over the state of Washington, these kids were pumped and happy and engaged with the show. But you didn’t have to be a middle or high school student to get into it. I was quite moved by the whole thing as well.
The day’s event was broken up into four segments, each a “period” in school: Economic Empowerment, Technological Empowerment, Social Empowerment, and Educational Empowerment. Each section focused on a different aspect of involvement, and the underlying message was to get involved in your community, have faith in yourself and your abilities, and make a difference. A summary of the day was conveniently put into a recap on the We Day website.
I do admit to not knowing who many of the speakers and performers were, but there were a few whom I was excited to hear from, and then some that were pleasant surprises as well.
The person I was most looking forward to seeing was Dr. Mae Jemison, who they describe as “the first woman of color in space, physician, scientist, engineer, explorer, and futurist.” She did not disappoint. “We need collective ambition,” she said. We need to work on something together. She imparted much wisdom to the youth present, including messages such as: Keep your confidence. Don’t let others limit you. Our personal stories and perspectives are important. She also said that it is important to have a sense of humor and that daring makes a difference. She encouraged students to do what they knew was right that would move the world forward. Also, she mentioned her close involvement in the 100 Year Starship program, which is working on the future of interstellar travel.
A group of four young Ugandan women spoke about an app that they created to test for sickle cell anemia using just a smart phone. This will make a huge difference in healthcare in their country, and around the world. The four women did all the coding and development for the app themselves, and they did very well in last year’s Microsoft Imagine Cup programming competition as Team AfriGals.
Allstate insurance was another one of the sponsors, and Tom Wilson, their Chairman and CEO, spoke briefly. What he said struck me particularly. “Having diminished expectations is a disease,” he said. I agree with him. My feeling is, if you expect little from yourself, you won’t accomplish very much. If you expect little from your children, your coworkers, and people around you, they won’t be motivated to accomplish their goals, or perhaps even set goals in the first place. Have high expectations. But keep things positive. Make available the tools, skills, and materials needed for those around you to work toward their goals.
Laila Ali spoke. Four-time boxing world champion, TV host, author, fitness and wellness expert, and daughter of Muhammad Ali, she gave an awesome speech. As a kid, she fought for those who were being bullied. Literally. She spoke at length about how her father’s own imperfections inspired her to follow the path she did. She said that if you know who you are and what you stand for, you can do anything.
There were plenty of musicians there as well, including Nashville‘s Lennon & Maisy, indie folk band The Head and the Heart, and British R&B and rapping duo, Bars and Melody.
Near the end of the event, the crowd started going wild. Not on the program but showing up on stage nonetheless was Macklemore, who is apparently a great favorite of the kids present, plus he is a local to Seattle. He didn’t say many words, but the desired effect was achieved. The crowd was thrilled. His only other purpose was to introduce Pete Carroll, the coach of the Seattle Seahawks. Mr. Carroll spoke for a while, and more than just about his team. He was actually pivotal in bringing We Day to Seattle, working closely with the Kielburger brothers to bring their good work from Canada to the United States. Mr. Carroll encouraged the kids present to recognize and celebrate the differences of those around us.
See the (mostly) complete We Day Seattle 2015 lineup here.
Learn more about We Day and the We Act program on their websites. Kids participate in We Act to earn a ticket to the We Day event. If you don’t live in an area with a program, check out the We365 app, which challenges people to get involved with helping others every day. Also, the Me to We program gets people involved in social change projects all over the world.
Note: Microsoft paid for my expenses to attend this event.