The LEGO Flatiron Store Launches a Birthday Party Program

Good news for New Yorkers! For a limited time, you can now host your child’s birthday party at the Lego Flatiron store.

Kids ages 5-14 can have their party at New York’s flagship LEGO store, which is currently booking parties through October 30.

If you’re able to snag a party at the store, two LEGO Brick Specialists will help your party goers with group LEGO builds, challenges, and other activities. Party guests can raid the awesome Pick-a-Brick wall for supplies they can take home, and Lego-themed invitations and other party favors are available.

“Our Flatiron store birthday party program provides New York City families with one of the most requested store experiences—an immersive, hands-on LEGO building celebration right inside the iconic store,” said Michael McNally, senior director, brand relations for LEGO Systems. “The themed builds and varied activities will help spur creative building that can continue long after the celebration ends, making each party a perfect way to kick off a new year in a child’s life.”

If you’re interested in hosting your child’s birthday at the Flatiron store this year, book soon. Slots are limited, and only available on Saturdays and Sundays. A $100 non-refundable deposit is required when you register. Parties can accommodate up to 10 kids, $40 per child (which is kind of a steal in New York City).

For more information, visit the LEGO Store: Flatiron District at 200 Fifth Avenue (@ 23rd Street), or call (212) 255-3217. Store hours are Monday through Saturday, 10am-8pm and Sunday, 11am-6pm.