Automotive technology has come a very long way over the last few years. Fuel efficiency is better and seeing hybrid and electric cars is no longer out of the ordinary, but there’s one problem. No one is buying into the whole zero emissions thing right now even with a growing number of options that are significantly better for the environment.
This was the topic of conversation at the NEMPA/MIT Technology Conference held this year at the MIT Technology Center. It’s an annual event organized by the New England Motor Press Association along with MIT to focus on technology issues in the automotive industry. The topic this year was the challenge of getting people to buy into zero emissions vehicles (ZEVs).
You might remember a few years back when gas prices were frighteningly high and everyone was clamoring to get into a more fuel efficient car. There weren’t even a heck of a lot of hybrid options out there at the time so people were on waiting lists for cars like the Prius. Then gas prices came down and our priorities changed.
The expert panels of speakers included representatives from General Motors, Toyota, MIT, and the International Council on Clean Transportation. They represented different groups all trying to convince consumers to go green and get into a zero emissions car.
If you look just at the cost of gas, that might not convince you to get into a ZEV, but if you look at the environmental impact, then it’s a no-brainer. Bob Perciasepe of the Center for Climate and Energy Solutions gave a great example of the impact of ZEVs.
A hybrid produces roughly three tons of carbon dioxide annually which is a lot less than a beast like a Hummer at ten tons. Your traditional gas car probably falls in the middle somewhere, so you can feel good if you’re driving a hybrid. If you want to feel really good, then look at a ZEV. They come in at 60% more climate-friendly than even a hybrid. That’s a significant difference.
Pure electric vehicles and hydrogen fuel cell vehicles are out there and they’re much more environmentally friendly than even the best hybrid on the road. The problem is, people are loathe to embrace this new technology and want to stick with what they know.
There are concerns about electric vehicles and their range, but the network of public charging stations continues to grow as does the speed at which they can fully charge a vehicle’s battery. Hydrogen fuel cell vehicles are lagging behind on refueling options making them an even tougher sell. The infrastructure doesn’t exist in a way that makes most people comfortable.
It’s like that old line from Field of Dreams. If they build it, they will come. The next time you’re in the market for a new car, take a second look at ZEVs and consider not just the dollars in your pocket, but the pollution in the air and how much you can help by going zero emissions.