Lego Goes Green and Launches ‘Are You a Lego Maker?’ Challenge

It’s been a busy June for Lego. This week they made the huge announcement that they’re investing $1 billion and creating 100 new jobs to find a sustainable alternative to plastic for their bricks. Lego is trying hard to reduce its carbon footprint, and we think that’s great news from a beloved company that uses 6,000 tons of plastic every year.

Then last week in Washington during the National Week of Making, Lego announced the “Are You a Lego Maker?” prototyping challenge. The company will be giving away 50 “prototyping kits” to makers ages 13 and older. Each kit includes a Lego Mindstorms EV3 kit, thousands of Lego bricks and elements, access to a Lego Mindstorms Expert Builder, and a copy of the book Spirit of Invention: The Story of the Thinkers, Creators, and Dreamers Who Formed Our Nation.

Michael McNally, senior director of brand relations for Lego, said:

The same inventive spirit at the core of the maker movement is also at the core of every Lego building experience. The introduction of the Lego Mindstorms robotic toolkit in 1998 accelerated the Lego System of Play as a prototyping tool among builders around the world. Since that time, inventors of all ages and all levels of expertise have prototyped their inventions with Lego robotic sets and bricks, creating everything from a baseball mudder to a braille printer to a pancake maker. Many of these inventors manufactured products based on these prototypes that were often patented and sold to the public, so we look forward to seeing what the next generation of makers builds to life.

To encourage that ingenuity and love of tinkering, Lego launched this contest to give young makers the right tools.

To enter, visit the Lego Maker site and tell them what you want to build. The contest is open to U.S. residents only, and it ends July 13th.