One of the most exciting unveilings at the 2012 North American International Auto Show in Detroit, Michigan was Chevrolet’s introduction of two stunningly appealing but dramatically different concept cars. Because the new cars are still in the concept phase, they are not yet slated for production. However, they look like they were designed with production in mind.
Although distinctive and expensive-looking, these affordable concepts target budget-minded young drivers looking for good gas mileage, wifi and smart phone integration, unique design, and zippy performance. In fact, Chevrolet plans to take these cars on tour to other major auto shows, key lifestyle events, and to college campuses. Social media will be used to connect with young consumers and collect feedback on proposed features. By engaging the youth market, Chevrolet is feeding into the participatory culture of today’s youth. In fact, the interior for both of these concepts will allow for personalization. According to John McFarland, senior manager for Chevrolet Global Marketing, Chevrolet is dedicated to serving the youth market.
“At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”
Code 130 R Concept
This concept has muscle car genes. It’s rear wheel drive, brushed golden rims, and ‘mean eyes’ head lamps scream performance. Although distinctive, hints of the Camaro run through the upright, aggressive design. Featuring rear wheel drive and a 1.4L Ecotec turbocharged DOHC I-4 w/ eAssist engine, four seats, 20-inch wheels and forty miles per gallon gas mileage, this car has style and performance.
Tru 140 S Concept
The 140 S looks like a descendent of a Lamborghini. Exotic and classic, the 140 S has a global, flowing design with active styling. The pearly white, slightly matte finish on the 140 S is oddly beautiful. In fact, this paint will be available on new production GM cars. The Tru features four-passenger seating, a three-door hatchback, front-wheel drive, and a 1.4L Ecotec turbocharged DOHC I-4 engine w/ start-stop technology. With 21-inch Chevrolet performance chrome wheels and available six speed manual transmission, this car will be fun to drive.
So, although these cars are targeted at drivers 14 – 30 year-olds, they’re so visually appealing and fun to drive, older drivers might find these cars irresistible, too. In a small, unscientific poll, I found that people preferred one design over the other but not both. I like the flowing lines and dreamy paint on the exotic Tru 140 S. After all, it does have four seats and a hatch, zippy performance, Internet and wifi integration, and good gas mileage–all things a small geek family wants, too. Which one would you drive?