Tag Archives: Mattel

Progressively Ever After?

Progressively Ever After?

Mattel and Netflix’s fairy tale doll series is a lot smarter than it appears on the surface. Read More


Max Steel Reinvented

With a four year old who is obsessed with superheros and knights on a rotating basis, GeekMom Sarah takes a look at the world of Max Steel, a sword wielding superhero based on the line of toys from Mattel. Read More

Toy Fair 2011: Welcoming Our Robot Overlords

As I rounded corner after corner at the NY Toy Fair this week, there they were: robots, and lots of them. Some were fuzzy and wanted to be my friend. Some had a menacing mechanical appeal. Others camouflaged as little organic creatures. Some were for toddlers, some were for tweens, but I mostly wanted them all for… Read More