DC Super Hero Girls: This Time, They Asked Us

When it was decided to launch a new line of female superhero shows, toys, graphic novels, and dolls for 6-12 year-old girls, the developers did something that is radical in the comic book world:

They asked the girls what they wanted.

Tania Missad, the Consumer Insights Director at Mattel, said the entire DC Super Hero Girls line is geared to exactly what their target audience asked for.

“What we found was that they wanted these heroes to be empowering, to be strong,” she said during an interview with the entire creative team behind DCSHG at New York Comic Con.

For instance, Missad knew from her experience in working with doll brands like Barbie, that normally the favorite colors of girls this age are pink and purple. But the girls surveyed for DCSHG were adamant that Supergirl’s costume retain its classic blue-and-red color scheme.

“They wanted classic, recognizable superheroes,” Missad said. “They wanted authenticity.”

Those of us who longed for just these kinds of toys when growing up are nodding our head thinking, “D’uh, I could have told you that,” but DC Entertainment particularly has had a blind spot when marketing to girls and women in the past. Continue reading DC Super Hero Girls: This Time, They Asked Us

It’s a Bird! It’s a Plane! No! It’s Superman Coins!

Image provided by the Royal Canadian Mint
Image provided by the Royal Canadian Mint

To celebrate the 75th anniversary of Superman and its Canadian connection, the Royal Canadian Mint has partnered with DC Entertainment to release an exclusive line of Superman coins.

There are seven coins in this collection, ranging in cost for as low as $29.75 CAD to as high as $750.00 CAD. The face value of the coins range from 50¢ CAD to $75.00 CAD. The reverse side of most of the coins are engraved with, “75 years of Superman,” in Kryptonian. Each coin comes in a unique box featuring some of the most memorable signs associated with this iconic superhero. Also, some of the coins come with a commemorative stamp.

However, it wouldn’t be a proper Superman tribute without art. Each coin features some of the most iconic art from the past 75 years, including a really cool “Then and Now” coin which makes use of lenticular image technology. When you tilt the coin, the image shifts from Joe Shuster’s original image to a Jim Lee’s modern intrepation of the same pose. There is also a Superman hologram coin!

Each coin has a limit of two per family, and the Royal Canadian Mint will only ship to Canada and the United States. The coins will begin shipping today and can only be purchased from the Royal Canadian Mint website.

I’m not sure much more needs to be said, because Superman coin!

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If you are unfamiliar with Superman’s Canadian connection, you can read the full Royal Canadian Mint press release. Also, to help fellow “old-school” Canadians relive our childhood memories, here is another Superman story, presented by Canada’s Heritage Minutes series: